APA (7th ed.) Citation

Smith, D. V. L., & Fletcher, J. H. (2004). The art & science of interpreting market research evidence. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. The Art & Science of Interpreting Market Research Evidence. Chichester, West Sussex: John Wiley & Sons, 2004.

MLA (9th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. The Art & Science of Interpreting Market Research Evidence. John Wiley & Sons, 2004.