Understanding consumer decision making the means-end approach to marketing and advertising strategy - Reynolds, Thomas J. (Thomas John) 1947-.; Olson, Jerry C. (Jerry Corrie) 1944-. (Mahwah, N.J. L. Erlbaum, 2001)
Includes bibliographical references and indexes.
Tac-2966g donated by UPAA Netherlands on June 24, 2015.
Keywords: Consumer behavior; Marketing -- Management