<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000004i 4500</leader>
  <controlfield tag="001">UP-1685675941123958161</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20180529134632.0</controlfield>
  <controlfield tag="006">aa    rb   |||1 u|</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">141006s2016    enk     rb   |001 0|eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781292092485</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1292092483</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPTAC-00018989259</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
   <subfield code="a">Tac-20288</subfield>
   <subfield code="b">Mind Movers</subfield>
   <subfield code="c">Php5,718</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="e">rda</subfield>
   <subfield code="d">UPVTC</subfield>
  </datafield>
  <datafield tag="041" ind1="0" ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2="0">
   <subfield code="a">HF 5415</subfield>
   <subfield code="b">K63 2016</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kotler, Philip</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Principles of marketing</subfield>
   <subfield code="c">Philip Kotler, Gary Armstrong.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">16e, global edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Essex, England</subfield>
   <subfield code="b">Pearson Education Limited</subfield>
   <subfield code="c">[2016]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">731 pages</subfield>
   <subfield code="c">29 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Authorized adaptation from the United States edition, entitled Principles Marketing, 16/e, ISBN 9780133795028, by Philip Kotler and Gary Armstrong, published by Pearson Education, 2016.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Armstrong, Gary</subfield>
   <subfield code="q">(Gary M.)</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPTAC</subfield>
   <subfield code="b">UPTAC</subfield>
   <subfield code="h">HF 5415</subfield>
   <subfield code="i">K63 2016</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
