Kotler, P., & Armstrong, G. (2016). Principles of marketing (16e, global edition.). Pearson Education Limited.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 16e, global edition. Essex, England: Pearson Education Limited, 2016.
MLA引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 16e, global edition. Pearson Education Limited, 2016.
警告：这些引文格式不一定是100％准确.