APA aipamena

Kotler, P., & Armstrong, G. (2016). Principles of marketing (16e, global edition.). Pearson Education Limited.

Chicago Style aipamena

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16e, global edition. Essex, England: Pearson Education Limited, 2016.

MLA aipamena

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16e, global edition. Pearson Education Limited, 2016.