Peter, J. P., & Donnelly, J. H. (2015). A preface to marketing management (Fourteenth edition.). McGraw-Hill Education.
Chicago Style (17th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. Fourteenth edition. New York, NY: McGraw-Hill Education, 2015.
MLA (9th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. Fourteenth edition. McGraw-Hill Education, 2015.
Warning: These citations may not always be 100% accurate.