Dictionary of marketing research - Van Minden, Jack J. R. (Chicago St. James Press, 1987)
Marketing and media -- Ancillary sciences -- Psychology -- Statistics -- Research methodology and theory -- Research practice -- Types of research -- Appendices: Checklist for marketing researchers. Code of conduct of the Industrial Marketing Research Association and the Marketing Research Society (U.K.). ICC/E.S.O.M.A.R. international code of marketing and social research practice. The AMA marketing research code of ethics.
Keywords: Marketing research -- Dictionaries; Marketing -- Dictionaries