Behind the message information strategies for communicators - Hansen, Kathleen A.; Paul, Nora. (Boston Allyn and Bacon, 2004)
Table of Contents: Chapter One. Information Universe - Introduction -- Chapter Two. The Message Analysis/Information - Gathering Model -- Chapter Three. Analyzing the Message Assignment -- Chapter Four. Understanding Potential Contributors -- Chapter Five. Information Gathering: Monitoring, Searching, and Interviewing -- Chapter Six. The Library as an Information Source -- Chapter Seven. Informal Sources -- Chapter Eight. Institutional Sources -- Chapter Nine. Scholarly Sources -- Chapter Ten. Journalistic Sources -- Chapter Eleven. Evaluating and Selecting the Information You're Gathered -- Chapter Twelve. Synthesizing Information -- Chapter Thirteen. Law and Ethics of Gathering and Using Information -- Appendix: Following the Model Then and Now. General Index. Topical Tools Index.
Includes bibliographical references and indexes.
Tac-2609g is donated by R. Pe-pua on 21 Jan 2016.
Keywords: Mass media -- Research -- Methodology; Communication -- Research -- Methodology