APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P. P. D., & McCarthy, E. J. (2012). Essentials of marketing: A marketing strategy planning approach (13th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Ph. D. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. New York, NY: McGraw-Hill/Irwin, 2012.

MLA (9th ed.) Citation

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. McGraw-Hill/Irwin, 2012.