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   <subfield code="a">Preface to Instructors. -- Division One. Overview: Chapter 1. Launching Your Study of Communication Theory -- Chapter 2. Talk About Theory -- Chapter 3. Weighing the Words -- Chapter 4. Mapping the Territory (Seven Traditions in the Field of Communication Theory) -- Division Two. Interpersonal Communication: Interpersonal Messages -- Chapter 5. Symbolic Interactionism / G. H. Mead -- Chapter 6. Coordinated Management of Meaning (CMM) / W. Barnett Pearce and V. Cronen -- Chapter 7. Expectancy Violations Theory / J. Burgoon -- Chapter 8. Social Penetration Theory / I. Altman and D. Taylor -- Chapter 9. Uncertainty Reduction Theory / C. Berger -- Chapter 10. Social Information Processing Theory / J. Walther -- Chapter 11. Relational Dialectics / L. Baxter and B. Montgomery -- Chapter 12. Communication Privacy Management Theory / S. Petronio -- Chapter 13. The Interactional View / P. Watzlawick -- Chapter 14. Social Judgment Theory / M. Sherif -- Chapter 15. Elaboration Likelihood Model / R. Petty and J. Cacioppo -- Chapter 16. Cognitive Dissonance Theory / L. Festinger -- Division Three. Group and Public Communication: Group Communication -- Chapter 17. Functional Perspective on Group Decision Making / R. Hirokawa and D. Gouran -- Chapter 18. Symbolic Convergence Theory / E. Bormann -- Organizational Communication -- Chapter 19. Cultural Approach to Organizations / C. Geertz and M. Pacanowsky Chapter 20. Communicative Constitution of Organizations / R. McPhee -- Chapter 21. Critical Theory of Communication in Organizations / S. Deetz.  Chapter 22. The Rhetoric / Aristotle. Chapter 23. Dramatism / K. Burke -- Chapter 24. Narrative Paradigm / W. Fisher -- Division Four: Mass Communication: Media and Culture -- Chapter 25 Media Ecology / M. McLuhan -- Chapter 26. Semiotics / R. Barthes -- Chapter 27. Cultural Studies / S. Hall -- Chapter 28. Uses and Gratifications / E. Katz -- Chapter 29. Cultivation Theory / G. Gerbdener -- Chapter 30. Agenda-Setting Theory / M. McCombs and D. Shaw -- Division Five. Cultural Context: Intercultural Communications -- Chapter 31. Communication Accommodation Theory / H. Giles -- Chapter 32. Face-Negotiation Theory / S. Ting-Toomey -- Chapter 33. Speech Codes Theory / G. Philipsen -- Gender and Communication -- Chapter 34. Genderlect Styles / D. Tannen -- Chapter 35. Standpoint Theory / S. Hardling and J. T. Wood -- Chapter 36. Muted Group Theory / C. Kramarae -- Division Six. Integration: Chapter 37. Common Threads in Comm Theories. --  Appendix A. Abstract of Theories -- Appendix B. Feature Films That Illustrate Communication Theories -- Appendix C. NCA Credo for Ethical Communication -- Endnotes. Credits and Acknowledgments. Index.</subfield>
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