00000ctmaa22000003a 4500 UP-1685675941123940319 Buklod 20160714162402.0 aa rb |||1 u| ta 160714s xx d r |||| u| (iLib)UPTAC-00018333622 UPVTC eng LG 993.5 2016 P6 C36 Campo, Alvin Jan B. author. Agenda-setting in Kaugop Radio Tingog Sinirangan partylist campaign Alvin Jan B. Campo [and] Daneli April M. Tan; Ladylyn Brazil-Lim, adviser. 2016. [6], 55, [53] leaves illustrations. Undergraduate thesis (B.A.S.S. Political Science ) -- University of the Philippines, Tacloban. Tingog Sinirangan is a newly established regional political party-list. Through a resolution promulgated on 19 August 2015, the Commission on Elections officially accredited Tingog Sinirangan as a party-list organization qualified to run under the party-list elections beginning with the 9 May 2016 National and Local Elections. The party formed their agenda based on their individual experiences during the onslaught of the super typhoon Yolanda through the help of their council of elders or those who came from Tingog Leytenhon. In the process of agenda-setting, the reality from Tingog Sinirangan is then relayed to in the media agenda, and to the public agenda. This paper is anchored on the theory of Maxwell McComb and Donald Shaw's agenda-setting theory in studying how agenda-setting can be used in the political campaign of Tingog Sinirangan through radio broadcasting. Thus, using the case study method, this paper looked into the case of Tingog Sinirangan in political campaigning through the use of media. The results of the study revealed that agenda-setting is not always successful in relaying to the public the necessary information. In addition, the public or the audience may not always be attentive in hearing the details of a certain issue. Lastly, agenda-setting may be weakened once the viewers already have a preconceived decision on who to listen to. Social Sciences. Tan, Daneli April M. author. Brazas-Lim, Ladylyn adviser. FI UP UPTAC UPTAC LG 993.5 2016 P6 C36 Thesis