00000cam a22000004i 4500 UP-1685675941123940087 Buklod 20160122090150.0 aa rb |||1 u| ta 141212s2015 nju rb |001 0|eng d 9781118961506 (hardback) (iLib)UPTAC-00018016412 Tac-19959 CD Books Php2,046.00 DLC rda UPVTC eng HF 5415.32 R48 2015 Revella, Adele. Buyer personas how to gain insight into your customer's expectations, align your marketing strategies, and win more business Adele Revella. Hoboken, New Jersey Wiley [2015] xxiv, 215 pages 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Consumer behavior. Marketing Management. FO UPTAC UPTAC HF 5415.32 R48 2015 Book