APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (2013). Principles of marketing. Cengage Learning.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Principles of Marketing. Singapore: Cengage Learning, 2013.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Principles of Marketing. Cengage Learning, 2013.