Cita APA (7th ed.)

Stone, M., Bond, A., & Blake, E. (2003). The definitive guide to direct and interactive marketing: How to select, reach and retain the right customers. Financial Times Prentice Hall.

Cita Chicago (17th ed.)

Stone, Merlin, Alison Bond, i Elizabeth Blake. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers. Harlow: Financial Times Prentice Hall, 2003.

Cita MLA (9th ed.)

Stone, Merlin, et al. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers. Financial Times Prentice Hall, 2003.