00000ctmaa22000003a 4500 UP-1685675941123922597 Buklod 20150227102409.0 aa rb |||1 u| ta 150227s xx d r |||| u| (iLib)UPTAC-00017170608 UPVTC eng LG 993.5 2014 P6 C33 Cabada, Aldwin C. author. Content analysis on the extent of partisanship among Cebu City-based local dailies in their news coverage of typhoon Yolanda, November 5, 2013- February 8, 2014 Aldwin C. Cabada, Grace Anne B. de Veyra, Ma. Pia Vienna O. Pascasio; Henry Francis B. Espiritu, adviser. Cebu City Aldwin C. Cabada, Grace Anne B. de Veyra, Ma. Pia Vienna O. Pascasio 2014. [8], 113 leaves illustrations. The researchers gained interest in evaluating how these three local dailies reported the conflict between the Tacloban LGU and the National Government, particularly with an objective to determine the extent of political partisanship in their news coverage. The researchers collected relevant articles of the conflict from all the three local Cebu dailies and were subjected to a slanting analysis to determine how the articles presented the image of the two government bodies (positive, negative, or neutral). The relationship of these results to the history and management profiles of the three dailies was determined, specifically with the ownership of political families to these newspaper agencies. The analysis then enabled policy recommendation based on the relationship of the results and the newspaper agencies' adherence to the Philippine Journalists Code of Ethics. It was determined that all of the three local dailies positively feature the National Government more than the Local Government Unit of Tacloban with regards to their news reportage about the political conflict. However, this result does not consider the assumed political inclinations of the three local dailies as the dominant factor of this preferred exposure of the National Government over the Tacloban LGU. Other factors such as the marketability of the news articles and the availability of data were considered to be the primary reasons for such kind of exposure. Furthermore, the results had a negative implication with respect to the newspaper agencies' adherence to the Philippine Journalists Code of Ethics. Thus, the researchers proposed policies that would strengthen this code of conduct by creating stronger media laws and the establishment of a coherent media organization that will safeguard the unbiased news reporting of all newspaper agencies in the country. Undergraduate thesis (B.A.S.S. Political Science)-- Univeristy of the Philippines, Tacloban. On November 8, 2013, the entire Eastern Visayas Region was devastated by Super Typhoon Yolanda, the strongest typhoon that hit the Philippines in the 21st century. One of the primary issues that manifested before and after Typhoon Yolanda was the efficiency of the disaster preparedness strategies along with the relief and rehabilitation efforts undertaken by the Local Government Unit of Tacloban and the National Government. This in turn created conflict between two spheres of government and was one of the main issues reported by most media agencies all around the country, including the three local Cebu dailies: Cebu Daily News, The Freeman, and Sun Star Cebu. Social Science. de Veyra, Grace Anne B. author. ascasio, Ma. Pia Vienna O. author. Espiritu,Henry Francis B. adviser. FI UP UPTAC UPTAC LG 993.5 2014 P6 C33 Thesis