Principles of marketing - Medina, Roberto G. (Manila Rex Book Store, 2008)
Table of Contents: Preface -- Acknowledgment. -- Chapter 1. An Overview of Marketing -- Chapter 2. Consumer Behavior -- Chapter 3. The Buying Behavior of Organizational Markets -- Chapter 4. Market Segmentation and Targeting -- Chapter 5. Marketing Research and Information Systems -- Chapter 6. The Products -- Chapter 7. The Price -- Chapter 8. Marketing Channels -- Chapter 9. Physical Distribution -- Chapter 10. Retailing and Wholesaling -- Chapter 11. Personal Selling -- Chapter 12. Advertising, Public Relations, and Sale Promotion -- Chapter 13. Services Marketing and Non-Business Marketing -- Chapter 14. International marketing -- Chapter 15. Marketing Planning and Control -- Chapter 16. Marketing and Society -- Chapter 17. Mini-Cases -- References -- Index.
Includes bibliographical references and index.
Keywords: Marketing