Fundamentals of strategic management - Orcullo, Norberto A. (Manila Rex Book Store, 2007)
Table of Contents: Chapter 1. Evolution of Business Policy -- Chapter 2. Motivators and Drivers of Strategic Management -- Chapter 3. Business Competition -- Chapter 4. Corporate Level Strategies -- Chapter 5. Business and Functional Level Strategies -- Chapter 6. Value Chain -- Chapter 7. Strategic Management Models -- Chapter 8. Task 1: Environmental Scanning -- Chapter 9. Task 2: The Vision and Mission Statement -- Chapter 10. Task 3: Setting Strategic Objectives -- Chapter 11. Task 4: Crafting Strategies -- Chapter 12. Task 5: Implementing and Executing Strategies -- Chapter 13. Task 6: Monitoring, Evaluating, and Taking Corrective Actions -- Chapter 14. Industry Situation Analysis -- Chapter 15. Competitive Strategies -- Appendix A. Financial Ratios -- Appendix B. Cases == Bibliography -- Index.
Includes bibliographical references and index.
Keywords: Strategic planning