00000cam a22000004a 4500 UP-1685675941123908192 Buklod 20140923152203.0 aa rb |||1 u| ta 050101s2005 ohua rb |||1 u|eng d 0324315449 (pbk.) (iLib)UPTAC-00016853396 DLC UPVTC eng HF 5415.13 B565 2005 Blythe, Jim. Business-to-business marketing management a global perspective Jim Blythe, Alan Zimmerman. 1st ed. Mason, Ohio Thomson/South-Western c2005. xviii, 403 p. ill. 28 cm. Includes bibliographical references and index. Table of Contents: Preface. Accompanying website. Walk-through tour. About the authors. Acknowledgements. -- Part 1. The Business Market Environment: 1. Introduction to Business-to-Business Marketing -- 2. How Business Organizations Buy -- 3. Strategic Planning for Global Business Markets -- Part 2. Evaluating Market Opportunities: 4. Market Research and Information Systems -- 5. Segmentation, Targeting and Positioning -- 6. Market Entry Tactics -- Part 3. Formulating the Marketing Mix: 7. Product Strategy and Product Development -- 8. Services for Business Markets -- 9. Pricing in Business Markets -- 10. Supply-Chain Management -- 11. Managing Distribution Channels -- 12. Business-To-Business Marketing Communications -- 13. Customer Relationships and Key-Account management -- 14. Sales Promotion, Exhibitions and Trade Fairs -- 15. Corporate Reputation Management -- Part 4. Managing The Marketing Program: 16. Marketing Planning, Implementation and Control -- 17. Organizing for Maximum Effectiveness -- 18. Ethical Considerations for Business Marketers -- 19. The Future of Business Marketing. -- Appendix. Index. Marketing Management. Zimmerman, Alan S. 1942-. Table of contents only https://drive.google.com/file/d/144LJEGiqMkS9t9aOsCuNpo42GJihejPn/view?usp=sharing FO UPTAC UPTAC HF 5415.13 B565 2005 Book