Introduction to mass communication media literacy and culture - Baran, Stanley J. (New York McGraw-Hill, 2011)
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
Includes bibliographical references and index.
Tac-2128g, Tac-2129g donated by The Asia Foundation and MoneyGram Foundation.
Keywords: Mass media; Mass media and culture; Media literacy