Introduction to mass communication media, literacy, and culture - Baran, Stanley J. (New York McGraw-Hill, 2012)
Table of Contents: Part One. Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication -- Part Two. Media, Media Industries, and Media Audiences: 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web -- Part Three. Supporting Industries: 11. Public Relations -- 12. Advertising -- Part Four. Mass-mediated Culture in the Information Age: 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media. -- Glossary. References. Credits.
Includes bibliographical references and index.
Keywords: Mass media; Mass media and culture; Media literacy