APA (7th ed.) Citation

Moffitt, S., & Dover, M. (2011). Wikibrands: Reinventing your company in a customer-driven marketplace. McGraw-Hill.

Chicago Style (17th ed.) Citation

Moffitt, Sean, and Mike Dover. Wikibrands: Reinventing Your Company in a Customer-driven Marketplace. New York: McGraw-Hill, 2011.

MLA (9th ed.) Citation

Moffitt, Sean, and Mike Dover. Wikibrands: Reinventing Your Company in a Customer-driven Marketplace. McGraw-Hill, 2011.