Cita APA (7th ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing (10th ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Kerin, Roger A., Steven William Hartley, i William Rudelius. Marketing. 10th ed. Boston: McGraw-Hill/Irwin, 2011.

Cita MLA (9th ed.)

Kerin, Roger A., et al. Marketing. 10th ed. McGraw-Hill/Irwin, 2011.