APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing: The core (3/e.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven William Hartley, and William Rudelius. Marketing: The Core. 3/e. Boston: McGraw-Hill Irwin, 2009.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing: The Core. 3/e. McGraw-Hill Irwin, 2009.