Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Bibliografske podrobnosti
Glavni avtor: Perreault, William D.
Drugi avtorji: Cannon, Joseph P. Ph. D., McCarthy, E. Jerome (Edmund Jerome)
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill/Irwin c2010.
Izdaja:12th ed.
Teme:
Marketing.