APA (7th ed.) Citation

Boyd, H. W. (1964). Marketing research: Text and cases / Harper W. Boyd and Ralph Westfall (3rd ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Research: Text and Cases / Harper W. Boyd and Ralph Westfall. 3rd ed. Homewood, Ill: R.D. Irwin, 1964.

MLA (9th ed.) Citation

Boyd, Harper W. Marketing Research: Text and Cases / Harper W. Boyd and Ralph Westfall. 3rd ed. R.D. Irwin, 1964.