APA (7th ed.) Citation

Quelch, J. A., & Farris, P. W. (1987). Cases in advertising and promotion management (2nd ed.). Business Publications.

Chicago Style (17th ed.) Citation

Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, Texas: Business Publications, 1987.

MLA (9th ed.) Citation

Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. 2nd ed. Business Publications, 1987.