Gregory, J. R., & Wiechmann, J. G. (1997). Leveraging the corporate brand. NTC Business Books.
Chicago Style (17th ed.) CitationGregory, James R., and Jack G. Wiechmann. Leveraging the Corporate Brand. Lincolnwood, Ill: NTC Business Books, 1997.
MLA (9th ed.) CitationGregory, James R., and Jack G. Wiechmann. Leveraging the Corporate Brand. NTC Business Books, 1997.
Warning: These citations may not always be 100% accurate.