Mooij, M. K. d., & Keegan, W. J. (1991). Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising. Prentice Hall.
Citace podle Chicago (17th ed.)Mooij, Marieke K. de, a Warren J. Keegan. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. New York: Prentice Hall, 1991.
Citace podle MLA (9th ed.)Mooij, Marieke K. de, a Warren J. Keegan. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. Prentice Hall, 1991.
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