APA (7th ed.) Citation

Melcher, D., & Larrick, N. (1966). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (3d ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Melcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3d ed. New York: McGraw-Hill, 1966.

MLA (9th ed.) Citation

Melcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3d ed. McGraw-Hill, 1966.