APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2012). Marketing management (14th [ed.].). Pearson Education South Asia Pte Ltd.l.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th [ed.]. Singapore: Pearson Education South Asia Pte Ltd.l, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th [ed.]. Pearson Education South Asia Pte Ltd.l, 2012.