Citazione Stile APA (7a Edizione)

Kotler, P., & Keller, K. L. (2012). Marketing management (14th [ed.].). Pearson Education South Asia Pte Ltd.l.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 14th [ed.]. Singapore: Pearson Education South Asia Pte Ltd.l, 2012.

Citatione MLA (9a ed.)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 14th [ed.]. Pearson Education South Asia Pte Ltd.l, 2012.