00000cam a22000004a 4500 UP-1685675941123879180 Buklod 20120427115521.0 aa rb |||1 u| ta 120427s xx d r |||| u| 9789814384957 (iLib)UPTAC-00012180116 Goodwill PhP698 ISSI UPVTC eng HD 62.7 M6 2012 Moore, Carlos W. Managing small business Carlos W. Moore, J. William Petty, Leslie E. Palich, and Justin G. Longenecker. Philippine ed. 2012, First Phil. reprint 2011. Singapore South-Western Cengage Learning Asia Pte Ltd. c2012. 732 p. ill. 25.5 cm. Table of Contents: Preface. Part 1. Entrepreneurship: A World of Opportunity: 1. The Entrepreneurial Life -- 2. Integrity and Ethics of Entrepreneurship -- Part 2. Starting from Scratch or Joining an Existing Business: 3. Starting the Business -- 4. Franchising and Buyouts -- 5. The Family Business -- Part 3. Developing the New Venture Business Plan: 6. Creating Business Plans -- 7. The Marketing Plan -- 8. The Organization of the Business -- 9. The Location Plan -- 10. Financial Statements -- 11. Projecting Financial Requirements -- 12. A Firm's Sources of Financing -- 13. The Harvest Plan -- Part 4. Focusing on the Customer: Marketing Growth Strategies: 14. Customer Relationships -- 15. Product and Supply Chain Management -- 16. Pricing and Credit -- 17. Promotional Planning -- 18. Global Marketing -- Part 5. Managing Growth in the Small Business: 19. Professional Management and Leadership -- 20. Human Resource Management -- 21. Operations Management -- 22. Managing the Firm's Assets -- 23. Risk Management -- Case 1. Boston Duck Tours -- Video Case 2. Joseph's Life Cookies -- Case 3. Biolife LLC -- Video Case 4. Mo's Chowder -- Case 5. The Brown Family Business -- Case 6. AdGrove.com, Inc. -- Video Case 7. eHarmony -- Case 8. Silver Zepher Restaurant -- Video Case 9. Le Travel Store -- Video Case 10. Understanding Financial Statements -- Video Case 11. My Own Money -- Case 12. Tires Plus -- Video Case 13. Rodgers Chevrolet -- Video Case 14. Country Supply -- Video Case 15. Nicole Miller Inc. -- Video Case 16. Glidden Point Oyster Company, A.G.A. Correa & Son, Hardy Boat Cruises, Maine Gold -- Case 17. Sunny Designs, Inc. -- Case 18. Douglas Electrical Supply, Inc. -- Case 19. Gibson Mortuary -- Video Case 20. Modern Postcard -- Video Case 21. Protecting Intellectual Property -- Case 22. Barton Sales and Service -- Video Case 23. Understanding Financial Statements, Part 2 -- Appendix A. Atayne -- Appendix B. Valuing a Business. Endnotes. Glossary. Index. Training. Small business. Business management. Entrepreneurship. Longenecker, Justin G. Palich, Leslie E. Petty, J. William. Table of contents only https://drive.google.com/file/d/122fq9bmBOjr4M9Vu1VW_VR4I9qVo2tCE/view?usp=drivesdk FO UPTAC UPTAC HD 62.7 M6 2012 Book