APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Pearson Education South Asia.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazak Kanuk. Consumer Behavior. 9th ed. Singapore: Pearson Education South Asia, 2007.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazak Kanuk. Consumer Behavior. 9th ed. Pearson Education South Asia, 2007.