Integrated marketing communications in advertising and promotion

Detaylı Bibliyografya
Yazar:	Shimp, Terence A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Singapore Thomson Learning Asia c2008.
Edisyon:	7th ed. (Thompson Asian Edition).
Konular:	Marketing. Advertising. Marketing > Management. Communication in marketing.