Integrated marketing communications in advertising and promotion

Библиографические подробности
Главный автор:	Shimp, Terence A.
Формат:	‌
Язык:	English
Опубликовано:	Singapore Thomson Learning Asia c2008.
Редактирование:	7th ed. (Thompson Asian Edition).
Предметы:	Marketing. Advertising. Marketing > Management. Communication in marketing.