Integrated marketing communications in advertising and promotion

Bibliografische gegevens
Hoofdauteur:	Shimp, Terence A.
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Singapore Thomson Learning Asia c2008.
Editie:	7th ed. (Thompson Asian Edition).
Onderwerpen:	Marketing. Advertising. Marketing > Management. Communication in marketing.