Integrated marketing communications in advertising and promotion

Bibliographische Detailangaben
1. Verfasser:	Shimp, Terence A.
Format:	Buch
Sprache:	English
Veröffentlicht:	Singapore Thomson Learning Asia c2008.
Ausgabe:	7th ed. (Thompson Asian Edition).
Schlagworte:	Marketing. Advertising. Marketing > Management. Communication in marketing.