Integrated marketing communications in advertising and promotion

Manylion Llyfryddiaeth
Prif Awdur:	Shimp, Terence A.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Singapore Thomson Learning Asia c2008.
Rhifyn:	7th ed. (Thompson Asian Edition).
Pynciau:	Marketing. Advertising. Marketing > Management. Communication in marketing.