Shimp, T. A. (2008). Integrated marketing communications in advertising and promotion (7th ed. (Thompson Asian Edition).). Thomson Learning Asia.
Chicagoスタイル(17版)引用形式Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. (Thompson Asian Edition). Singapore: Thomson Learning Asia, 2008.
MLA(9版)引用形式Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. (Thompson Asian Edition). Thomson Learning Asia, 2008.
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