Cita APA (7a ed.)

Shimp, T. A. (2008). Integrated marketing communications in advertising and promotion (7th ed. (Thompson Asian Edition).). Thomson Learning Asia.

Cita Chicago Style (17a ed.)

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. (Thompson Asian Edition). Singapore: Thomson Learning Asia, 2008.

Cita MLA (9a ed.)

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. (Thompson Asian Edition). Thomson Learning Asia, 2008.