McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.
芝加哥风格引文McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.
MLA引文McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.
警告：这些引文格式不一定是100％准确.