APA-referens (7:e uppl.)

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Chicago-referens (17:e uppl.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

MLA-referens (9:e uppl.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.