McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.
Chicagoスタイル(17版)引用形式McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.
MLA(9版)引用形式McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.
警告: この引用は必ずしも正確ではありません.