APA način citiranja (7. izdanje)

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Čikaški stil citiranja (17. izdanje)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

MLA način citiranja (9. izdanje)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.