McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.
ציטוט MLAMcCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.
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