Cita APA

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Citación estilo Chicago

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

Cita MLA

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.

Warning: These citations may not always be 100% accurate.