Lua APA (7ú heag.)

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Lua i Stíl Chicago (17ú heag.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

Lua MLA (9ú heag.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.

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