APA-viite (7. p.)

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Chicago-viite (17. p.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

MLA-viite (9. p.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.