APA (7th ed.) Citation

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.