Cita APA (7th ed.)

McCarthy, E. J. (1960). Basic marketing; a managerial approach. Irwin.

Cita Chicago (17th ed.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Homewood, Ill: Irwin, 1960.

Cita MLA (9th ed.)

McCarthy, Edmund Jerome. Basic Marketing; a Managerial Approach. Irwin, 1960.