Mauser, F. F. (1961). Modern marketing management: An integrated approach. McGraw-Hill.
Čikaški stil citiranja (17. izdanje)Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. New York: McGraw-Hill, 1961.
MLA način citiranja (9. izdanje)Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. McGraw-Hill, 1961.
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