APA (7th ed.) Citation

Mauser, F. F. (1961). Modern marketing management: An integrated approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. New York: McGraw-Hill, 1961.

MLA (9th ed.) Citation

Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. McGraw-Hill, 1961.