APA (7th ed.) Citation

Aaker, D. A. (2011). Marketing research (10th ed., International student version.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing Research. 10th ed., International student version. Hoboken, N.J: John Wiley & Sons, 2011.

MLA (9th ed.) Citation

Aaker, David A. Marketing Research. 10th ed., International student version. John Wiley & Sons, 2011.