Cita APA (7a ed.)

Aaker, D. A. (2011). Marketing research (10th ed., International student version.). John Wiley & Sons.

Cita Chicago Style (17a ed.)

Aaker, David A. Marketing Research. 10th ed., International student version. Hoboken, N.J: John Wiley & Sons, 2011.

Cita MLA (9a ed.)

Aaker, David A. Marketing Research. 10th ed., International student version. John Wiley & Sons, 2011.