00000cam a22000004a 4500 UP-1685675941123865094 Buklod 20111001090351.0 aa rb |||1 u| ta 100121s2011 nyua rb |001 0|eng d 9780073406763 (hc : alk. paper) 0073406767 (alk. paper) (iLib)UPTAC-00010298135 Tac-19246 CD Books Php9338.00 DLC UPVTC eng P 91.3 K4 2011 Keyton, Joann Communication research asking questions, finding answers Joann Keyton. 3rd ed. New York McGraw-Hill c2011. 1 v. (various pagings) ill. 24 cm. Includes bibliographical references and indexes. Table of Contents: Preface. Section 1. Research Basics: Chapter 1. Introduction to Communication Research -- Chapter 2. The Research Process: Getting Started -- Chapter 3. Introduction to Quantitative Research -- Chapter 4. Introduction to Qualitative Research -- Chapter 5. Research Ethics -- Section 2. Quantitative Communication Research: Chapter 6. Measurement -- Chapter 7. Populations, Sample, and Sample Size -- Chapter 8. Quantitative Research Designs -- Chapter 9. Surveys and Questionnaires -- Chapter 10. Descriptive Statistics, Significance Levels, and Hypothesis Testing -- Chapter 11. Testing for Differences -- Chapter 12. Testing for Relationships -- Chapter 13. Quantitative Analysis of Text -- Section 3. Qualitative Communication Research: Chapter 14. Designing Qualitative Research -- Chapter 15. Qualitative Methods of Data Collection -- Chapter 16. Analyzing Qualitative Data -- Section 4. Reading and Writing Research Reports: Chapter 17. Reading and Writing the Quantitative Research Report -- Chapter 18. Reading and Writing the Qualitative Research Report. -- Appendixes. Glossary. References. Author Index. Subject Index. Communication Research. Table of contents only https://drive.google.com/file/d/13rmgG9PRxqQT9VFj8RiU89oVSboz5rvF/view?usp=sharing FO UPTAC UPTAC P 91.3 K4 2011 Book