Communication research asking questions, finding answers - Keyton, Joann (New York McGraw-Hill, 2011)
Table of Contents: Preface. Section 1. Research Basics: Chapter 1. Introduction to Communication Research -- Chapter 2. The Research Process: Getting Started -- Chapter 3. Introduction to Quantitative Research -- Chapter 4. Introduction to Qualitative Research -- Chapter 5. Research Ethics -- Section 2. Quantitative Communication Research: Chapter 6. Measurement -- Chapter 7. Populations, Sample, and Sample Size -- Chapter 8. Quantitative Research Designs -- Chapter 9. Surveys and Questionnaires -- Chapter 10. Descriptive Statistics, Significance Levels, and Hypothesis Testing -- Chapter 11. Testing for Differences -- Chapter 12. Testing for Relationships -- Chapter 13. Quantitative Analysis of Text -- Section 3. Qualitative Communication Research: Chapter 14. Designing Qualitative Research -- Chapter 15. Qualitative Methods of Data Collection -- Chapter 16. Analyzing Qualitative Data -- Section 4. Reading and Writing Research Reports: Chapter 17. Reading and Writing the Quantitative Research Report -- Chapter 18. Reading and Writing the Qualitative Research Report. -- Appendixes. Glossary. References. Author Index. Subject Index.
Includes bibliographical references and indexes.
Keywords: Communication -- Research